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About Draper James

Established by Reese Witherspoon in 2013 and launched in 2015, Draper James embodies a Southern ethos celebrating modern, feminine women in all aspects of life. It infuses this approach into women's closets and lifestyles with a range of fun yet timeless apparel and lifestyle products. Currently, it's a rapidly growing direct-to-consumer brand, with stores in Nashville, Lexington, Houston, and Minneapolis.

Their Growth & Challenges

Growth brings new challenges, as CFO Sarah Foley faced when she joined Draper James in 2019 tasked with setting up an in-house finance department. Transitioning from PricewaterhouseCoopers, where she specialized in audit and due diligence, Foley's focus was on ensuring accurate revenue recognition across ecommerce and retail channels amid the shift to Shopify. By pinpointing discrepancies with Blue Onion's help, she streamlined processes and improved accuracy significantly.

The Benefits of Blue Onion

Blue Onion's collaboration empowered Foley to pinpoint and address transaction discrepancies efficiently, enhancing accuracy and efficiency. The system's ability to identify issues early on proved invaluable in maintaining precise accounting, especially in complex areas like transaction reconciliations and revenue reporting. Foley appreciates the tool's evolving nature, providing mathematical validation and real-time insights, saving considerable time and ensuring reliable financial data with each use.

Let's Sum it Up

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